The process of finalizing a post in WordPress is a multi-step process in which I almost always forget something. Below is the checklist I use for every post I create. I usually start with a simple word document on my desktop and then transfer it to the WordPress dashboard.
Perform Google Test Search to Decide Post
The following points were made by Sven Johnston, a guest speaker from the online marketing firm Gigasavvy:
Don't write with the sole purpose of SEO - write "for" your readers but keep SEO in mind
In a typical search result:
13% goes to paid results
36% goes to Number 1
13% goes to Number 2
9% goes to Number 3
(However, this ranking ...