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The following is a really great video presented in our Brand Management class that highlights the differences in marketing approaches between Microsoft and Apple.  It really demonstrates how the companies have diverged in marketing philosophy since the advent of the iPod era and probably why Apple's brand perceptions have Continue Reading >>
There’s a possibility that you’ve arrived at this page with the intent of pirating a copy of Microsoft Excel or Office.  My post below only covers legitimate means of acquiring Excel.  There are several drawbacks to using an unauthorized copy of Microsoft software: Microsoft’s anti-piracy is becoming more and more effective Continue Reading >>

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