Notes: Linguistic Devices to Improve Your Writing or Presentation

by Matthew Kuo on April 27, 2012

in Class Notes, MBA

To learn more about Excel, go to the organized listing of all my Excel tutorial posts or review the
 

Alliteration
Repetition of consonants (usually the first or last letter in a word)

Parallelism
Repetition of words or phrases

Personification
Give an object personal qualities

Simile
Comparison using “like” or “as”

Metaphor
Implicit comparison not using “like” or “as” but instead using a form of “is” or “are”

Antithesis
The juxtaposition of contrasting ideas, usually in parallel structure

Vividness
Description that gives impactful, energizing or emotional detail

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