Search Engine Optimization (SEO) Tips

by Matthew Kuo on February 28, 2013

in Blogging, Class Notes

To learn more about Excel, go to the organized listing of all my Excel tutorial posts or review the
 

The following points were made by Sven Johnston, a guest speaker from the online marketing firm :

  • Don’t write with the sole purpose of SEO – write “for” your readers but keep SEO in mind
  • In a typical search result:
    • 13% goes to paid results
    • 36% goes to Number 1
    • 13% goes to Number 2
    • 9% goes to Number 3
    • (However, this ranking doesn’t apply to products that get multiple bids such as storage, insurance, etc.)
  • Don’t recycle content on your website – this will hurt your search rankings
  • Having an analytics focus is critical – “if it isn’t measurable, it does not exist”
  • The highest ROI SEO is off-page SEO – outreach to readers, contacts with opinion leaders, social media strategy, etc.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post:


Related pages


nested vlookupstudy timetable template excelexcel shotcutsexcel formula for whole columnhow do i check for duplicates in excelinsert ticks in wordwhat are nested if statementsms excel random number generatorvlookup & matchvba excel lookuplook up functions in excelexcel formula cheat sheet pdfhistogram data analysis excelv lookup excelrand formula in excelhlookup formula with exampleexcel p&lmatch rows in excelcreate vlookup excel 2010advanced excel tips tricksvlookup excel 2007 examplevlookup excel 2010 for dummiesname picker classroomexcel macro open excel filenested function in excelusing vlook upexcel insert columnexcel double if statementhow to create an inventory spreadsheetfind duplicates in excel vbaexcel vlookup and matchucla anderson directoryucla gmat scorecell count formula excelexcel countifs formularemove duplicates from excel columnhow to build excel macrosmacro open excel filehow to get rid of duplicate rows in excelmicrosoft excel query tutorialexcel insert columnhow do i repeat a formula in exceladding charts in excellogical tests in excelexcel function commandstemplate chart excelhow to count cells in excelhow to build an excel spreadsheetexcel database formulasusing countif function in excelplot distribution in excelexcel histogram toolexcel stacked chartshow to delete duplicate information in excelexcel array formula tutorialsimple bar graph in excelvlookup and hlookup in excel 2007 with examplehow do i write a formula in excelhow to draw a line graph on exceltrend chart in excelhow to remove first two digits in excelucla parking privilegesincome tax calculator xlsthe goal bottleneckmultiple if statements vbatranspose formula in excelhistogram on excelexcel count occurancesissue tracking excel templateprimo pdf software downloaddefinition of formulas in excelhow to insert a tick in a word documenthow to create an inventory database in excelusing hlookupms excel vlookup formulas examplesrandomization excelinventory excel sheet
\n