Conjoint Analysis Market Simulation Notes

by Matthew Kuo on February 4, 2013

in Class Notes

To learn more about Excel, go to the organized listing of all my Excel tutorial posts or review the

Key Takeaways

1.  Only simulate relevant scenarios – if a combination of characteristics cannot exist, there is no need to simulate it

2.  Select AMONG your highest profit outcomes – don’t be locked in to just one option

3.  Make sure you are hitting your target segment well – that way you can create a complete marketing campaign that targets them

4.  Goal is not to maximize share, margin, or revenue – focus on maximizing PROFIT

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